About

Jonny Chan is a B2B growth marketer with 15+ years of experience scaling companies and driving revenue through strategic marketing. He's worked on some of the highest-stakes growth challenges in tech and security, leading teams and managing multi-million dollar budgets at companies like Ipsy, Meta (formerly known as Facebook), and Coalition.

At Meta (formerly known as Facebook), Jonny led Business Integrity Research Operations, discovering product vulnerabilities before bad actors could exploit them. He conducted adversarial testing, researched black-hat marketing tactics, and worked on high-visibility security projects that reached VP-level visibility. This experience taught him the importance of systematic thinking, data-driven decision-making, and understanding hidden incentive structures.

At Coalition (a cyber security insurance startup), Jonny manages B2B growth marketing across all channels — orchestrating multi-channel demand generation, optimizing email funnels, implementing AI-driven agent workflows, and integrating marketing automation with sales systems. He's driving inbound pipeline and lifecycle marketing optimization for enterprise and mid-market prospects.

Earlier, at Ipsy (the largest beauty subscription company in the U.S.), Jonny built and led the paid acquisition team, managing over $30M USD in annual ad spend. He reduced customer acquisition costs by 30% while hitting CPA and LTV targets, and worked with data scientists to build marketing analytics infrastructure across conversion funnels and attribution models.

Jonny founded Dimho to give local businesses direct access to this expertise without paying agency markups. He specializes in growth marketing for home care agencies, accounting firms, tax service providers, and other local B2B companies. He believes growth marketing should be strategic, affordable, and personalized — not a template playbook from a large firm. Whether you need paid advertising (Meta, Google, LinkedIn), SEO, email funnels, website optimization, or AI-powered marketing automation, you get Jonny's direct guidance and years of hands-on experience tailored to your local market.