FAQs

Yes. We offer a free 30-minute strategy call to understand your business, goals, and growth challenges. This gives both of us a chance to see if we're a good fit. You can book a call on our Contact page.

Bring your business context: revenue, customer acquisition cost, current marketing channels, and what you've tried so far. If you have analytics data (website traffic, email list size, social followers), that's helpful too. Don't worry about having everything perfect — we'll ask clarifying questions and figure out what we need together.

Fully remote. We work with clients nationwide via Zoom, email, and Slack. If you're local to San Leandro or the Bay Area and prefer in-person, we can arrange that, but it's not required.

Pricing depends on the scope, complexity, and channels involved. We offer project-based pricing, retainer partnerships, and performance-based arrangements depending on what makes sense for your business. After our initial strategy call, we'll provide a clear proposal with no hidden fees or surprises.

Head to our Contact page, fill out the form, or call (415) 504-2673. We'll schedule a free strategy call to discuss your growth goals and craft a plan tailored to your business.

It depends on your business, but typically: B2B software → LinkedIn ads or SEO. E-commerce → Google Shopping or TikTok ads. B2B services → content + Google Search ads. Local business → Google My Business + local SEO. We analyze your customer, budget, and competitive landscape to recommend the highest-impact channel first, then layer in secondary channels as you scale.

ROI depends on your business model. For lead gen: cost per qualified lead. For e-commerce: ROAS (revenue/ad spend). For B2B SaaS: CAC (customer acquisition cost) vs. LTV (lifetime value). We set up proper tracking (pixels, analytics, CRM integration) so you can see exactly where revenue comes from, then optimize toward the metrics that matter most for your business.

A healthy CAC:LTV ratio is typically 1:3 or higher (spend $1 to acquire, earn $3 in lifetime value). This varies by industry: SaaS targets 1:3+, e-commerce 1:2+. Your payback period should be 6-12 months. We help you calculate your CAC and LTV accurately, then optimize pricing, retention, and acquisition spend to hit your ideal ratio.

Depends on the channel. Paid ads: 2-4 weeks to optimize. SEO: 3-6 months for traction. Email: immediate if you have a list. Content marketing: 3-12 months. The sooner we start, the sooner data accumulates for optimization. Most clients see meaningful results in 60-90 days if we execute consistently.

Both. We handle strategy, audience targeting, creative optimization, and ongoing ad management — everything from setup to daily optimization. You'll have full transparency into spend, and we report on performance weekly or monthly depending on your agreement.

Minimum: $500-1000/month per channel to gather meaningful data. But ideally $2-5K/month to scale. Budget depends on your industry, CPC, and targets. We can work with tight budgets initially and scale as you prove ROI, but test budgets are usually too small to optimize effectively.

LinkedIn works best for high-ticket B2B (sales cycles 3+ months, high deal value). Facebook/Instagram work for lower-ticket, faster-moving B2B. Often you use both: LinkedIn for awareness/lead gen, email/retargeting for nurture. We test both and double down on what works for your specific funnel.

Follow platform policies: no misleading claims, proper landing pages, no restricted products/services without approval. Use approved payment methods, keep account info updated, respond to platform communications. We stay current on ad policy and set up accounts properly to avoid issues.

Industry average is 15-25% for cold/promotional emails. Nurture sequences with good segmentation hit 30-50%+. Click rates: 2-5% average. Reply rates: 1-10% for outbound depends on offer/relevance. We A/B test subject lines, send times, and content to improve your rates continuously.

Cold email: lower cost, highly personalized, slower. Ads: faster reach, scale ability, higher cost. Best practice: use both. Cold email for warm outreach + relationship building. Ads for top-of-funnel awareness. Combine both into an integrated funnel for best results.

Use authenticated email (SPF, DKIM, DMARC). Warm up IP addresses gradually. Avoid spammy language ("free money," excessive exclamation marks). Include unsubscribe links. Monitor complaint rates. Use reputable email platforms. We set everything up correctly so your emails land in inboxes, not spam.

100K visitors with 1% conversion = 1K customers. 10K visitors with 10% conversion = 1K customers. Second costs way less. We focus on conversion rate optimization (CRO) — testing landing pages, CTAs, forms, copy — because a 1% improvement in conversion = unlimited budget increase impact.

First-click credits initial touchpoint. Last-click credits conversion channel. Linear credits all touchpoints equally. Time-decay credits recent touchpoints more. Multi-touch is most accurate but complex. We set up tracking to show true ROI by channel, accounting for the full customer journey.